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[marliem]

How did you personally start understanding tracking in digital marketing? I feel like ads make sense, but data and attribution are still confusing to me.

[gammas]

I felt the same at first. For me, everything clicked when I stopped looking at ads separately and focused on tracking fundamentals. I started by learning how events, pixels, and server-side setups work in real projects. Tools like a proper facebook tracker helped me see what actually happens after the click. Once you understand how platforms collect and use data, optimization becomes logical, not guesswork. Tracking is really the foundation of scalable digital marketing.